Our mission

Cultivate Soul is more than just a retail brand, it’s an opportunity to access the lifestyle you’ve been searching for. This Pittsburgh, PA founded company owned and operated by a Turkish Native American (aka Black) Woman aims to bring ethically sourced products from multicultural brands with our customer’s values, cultures and personal style in mind. In our city, we know it can be difficult to get sustainable, natural products and even greeting cards, home decor, books, etc. made for you by people like you. All too often we look around the store aisles and see products that are close enough to what works best for us, but might not quite meet our standards. Cultivate Soul is here to change that. We aim to make natural beauty, multicultural owned brands, classy, artsy, eclectic fashion, local businesses, and diverse art easily accessible while also creating jobs in our community.

Beyond our e-commerce store, our goal is to open Cultivate Soul Community Center for Self-Discovery and Expression, offering free or affordable Pilates, yoga, and other fitness and movement classes as well as educational programming for creatives and other professionals. Shop with us now to support our future and the future of our community or connect with us to learn how you can help support our mission.

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With your donation, we will provide free or affordable meditation sessions to members of the Pittsburgh community experiencing Post Traumatic Stress Disorder.